Doctors of Optometry - East Towne Mall
10:00 AM - 7:00 PM 10:00 AM - 7:00 PM 1:00 PM - 7:00 PM 10:00 AM - 7:00 PM 10:00 AM - 6:00 PM 10:00 AM - 5:30 PM 11:00 AM - 5:00 PM
If you are looking for a thorough, no-hassle eye examination, come see Dr. Heier and team at LensCrafters East Towne. Dr. Heier and team will not only help you see the best you can see, but also help you look and feel the best with your new glass...
If you are looking for a thorough, no-hassle eye examination, come see Dr. Heier and team at LensCrafters East Towne. Dr. Heier and team will not only help you see the best you can see, but also help you look and feel the best with your new glasses and/or contacts. Our doctors are very experienced with contact lens fittings, as well as diagnosis and treatment of eye infections and ocular disease. We have a doctor seven days a week and will work with you to find a time that best fits your schedule. Call today to schedule an appointment for your annual eye exam.
- Contact Lens Examination
- Contact Lens Fittings
- Same Day Exams
- Walk-in Exams
- Digital Retinal Imaging
- Medical Eye Exams
- Computer Vision
- Contact Lens Exams
- Diabetic Exams
- Online Scheduling
- Eye Exam Starting Fee $69.00
- Contact Lens Starting Fee $129.00 Includes Fitting Fee,Includes Eyeglass Exam
- Dilation Fee $15.00
- Retinal Imaging Fee $39.00
We accept most insurances, including:
- AAA & AARP
- Davis FEP
- AAA & AARP
- Davis FEP
- Delta Dental of Wisconsin
- United Healthcare
- American Express
- Lenscrafters Credit Card
- Care Card
Doctors of Optometry - East Towne Mall
27 East Towne Mall
, Wisconsin 53704
|Day of the Week||Hours|
|Mon||10:00 AM - 7:00 PM|
|Tue||10:00 AM - 7:00 PM|
|Wed||1:00 PM - 7:00 PM|
|Thu||10:00 AM - 7:00 PM|
|Fri||10:00 AM - 6:00 PM|
|Sat||10:00 AM - 5:30 PM|
|Sun||11:00 AM - 5:00 PM|
|Day of the Week||Hours|
|Monday||10:00 AM - 7:00 PM|
|Tuesday||10:00 AM - 7:00 PM|
|Wednesday||1:00 PM - 7:00 PM|
|Thursday||10:00 AM - 7:00 PM|
|Friday||10:00 AM - 6:00 PM|
|Saturday||10:00 AM - 5:30 PM|
|Sunday||11:00 AM - 5:00 PM|
Doctors of Optometry - East Towne Mall is the local eye doctor to see for all of your eye care needs in Madison, WI. As your local Madison optometrist, Doctors of Optometry - East Towne Mall can help diagnose, treat, and detect subtle changes in your eyes year over year. Come visit our offices at 27 East Towne Mall Madison, WI 53704 and let us help you see and look your best. Our doctors are here to provide the professional eye care near you, to guarantee you have the clearest vision. Call today to schedule an appointment for your annual eye exam.
Dr. Jayson Heier
Dr. Heier is a knowledgeable, personable doctor who will find the perfect optical solution for you.
Illinois College of Optometry 2014, Ocular disease residency at the Huntington VA hospital in West Virginia
Dr. Cally Schumal
Dr. Schumal is dedicated to providing excellent eye care using the newest technologies at LensCrafters to have you seeing and looking your best!
Bachelors of Science from The University of Wisconsin - Madison
Bachelors in Vision Science from Nova Southeastern University
Doctor of Optometry from Nova Southeastern University College of Optomet
Member - Wisconsin Optometric Association Member - American Optometric Association
Dr. Jamie Blavat
I love helping patients of all ages find the perfect pair of glasses and contacts. I like keeping up with the newest technology LensCrafters offers. I'll be sure to provide you with the best possible care for you and you're family. Looking forward to seeing you soon!
Bachelor of Science from the University of Wisconsin Madison
Doctor of Optometry from the Illinois College of Optometry
Ocular Disease and Contact Lens residency at SSM Health Davis Duehr Dean
Fellow of the American Academy of Optometry Member of the Wisconsin Optometric Association Member of the American Optometric Association
Dr. Richard Jun
Pediatrics, Binocular vision disorders, Strabismus, Amblyopia Hello! My name is Rich and I am an optometrist. I received my degree in NYC in '06, completed special residency training in VISION THERAPY & REHABILITATION, then spent the last 4 yrs working with a PEDIATRIC OPHTHALMOLOGIST treating amblyopia, refractive cases, strabismus and everything else! I am thrilled to be in MADISON and I look forward to providing you with the BEST CLINICAL CARE for you and your family, and making it an ENJOYABLE EXPERIENCE! hope to see you soon!
Loyola University of Chicago '99
State University of New York College of Optometry '06
Bachelor of Fine Arts '99 Doctor of Optometry '06 Residency:Vision Therapy & Rehabilitation '07 American Optometric Association College of Optometrists in Vision Development
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Frequently Asked Questions
WHAT SHOULD I BRING TO MY EYE EXAM?
WHAT SHOULD I BRING TO MY EYE EXAM?1
You should bring your vision insurance and medical insurance information to your eye exam. If you currently wear any prescription lenses, bring your eyeglasses, sunglasses, and contact lenses. You should also bring any and all questions you may have. Contact your optometrist if you have specific questions about any additional items you think you may need to bring to your eye exam.
WHAT IS THE DIFFERENCE BETWEEN AN EYE EXAM AND A VISION SCREENING?
WHAT IS THE DIFFERENCE BETWEEN AN EYE EXAM AND A VISION SCREENING?1
A comprehensive eye exam is administered by an optometrist and can detect not only vision problems but problems with eye health and general health as well. A vision screening is typically performed by a general medical practitioner such as a pediatrician or a nurse. While a vision screening can help identify vision issues, it can miss many important issues that a comprehensive eye exam can identify. This is why everyone is encouraged to get annual eye exams. Schedule your eye exam today.
WHAT IS INVOLVED IN AN EYE EXAM?
WHAT IS INVOLVED IN AN EYE EXAM?1
An eye exam involves a series of simple but comprehensive tests that allow your optometrist to assess your vision and your eye health. Your optometrist will discuss the results of your eye exam with you and determine the right prescription to help you to see your best.
IS A CONTACT LENS EXAM DIFFERENT THAN AN EYE EXAM?
IS A CONTACT LENS EXAM DIFFERENT THAN AN EYE EXAM?1
A normal, comprehensive eye exam will allow your optometrist to determine if your eyes are healthy enough to wear contact lenses. During your contact lens fitting, detailed measurements of your eyes will be taken to determine the right contact lenses for you. There is an additional fee for a contact lens fitting and evaluation for all contact lens patients (both new and established patients). Schedule your eye exam today to have all of your questions about contact lenses answered.
WHY SHOULD I GET AN EYE EXAM?
WHY SHOULD I GET AN EYE EXAM?1
An annual eye exam involves more than just updating your glasses or contact prescription. A comprehensive eye exam can also detect eye health issues as well as general health problems. Conditions such as diabetes and high blood pressure can be detected in early stages through an eye exam, and this can result in early treatment. Schedule your annual eye exam today.
CAN EYE EXAMS DETECT OTHER HEALTH ISSUES?
CAN EYE EXAMS DETECT OTHER HEALTH ISSUES?1
Eye exams can detect eye health issues such as glaucoma and cataracts. Eye exams can also detect general health issues like diabetes, high blood pressure, and heart disease. This is why eye exams are an important part of health maintenance for everyone regardless of age or vision correction needs. Schedule your annual eye exam today.
WHEN SHOULD I SEE AN OPTOMETRIST?
WHEN SHOULD I SEE AN OPTOMETRIST?1
You should see an optometrist once a year whether or not you believe you need vision correction. An annual eye exam can detect not only eye diseases but also other diseases like diabetes and high blood pressure. Schedule your eye exam today.
WHAT CONDITIONS CAN AN OPTOMETRIST TREAT?
WHAT CONDITIONS CAN AN OPTOMETRIST TREAT?1
An optometrist can treat vision problems like myopia (nearsightedness), hyperopia (farsightedness), and astigmatism. An optometrist also often treats common eye problems like dry eye syndrome and eye infections. An optometrist can also treat chronic eye diseases such as glaucoma. Optometrists are trained to detect and diagnose all eye problems and eye diseases. Schedule an eye exam today if you are experiencing any problems with your eyes or your vision.
WHAT SHOULD I EXPECT FROM THE OPTOMETRIST?
WHAT SHOULD I EXPECT FROM THE OPTOMETRIST?1
At your optometrist appointment, your optometrist usually will check your eye health and evaluate your vision. After the exam, your optometrist will discuss your vision health and the right prescription for you. Your optometrist can also answer any questions you have about your eye health, eyeglasses, prescription sunglasses, and contact lenses. Schedule your eye exam today.
HOW DOES MY VISION CHANGE WITH AGE?
HOW DOES MY VISION CHANGE WITH AGE?1
Changes in vision that occur with age include reduced pupil size, dry eyes, loss of peripheral vision, decreased color vision, and vitreous detachment. The most common vision problem that comes with age is presbyopia, which is the normal and unavoidable age-related loss of focusing ability. Different types of lenses can provide help for presbyopia. The risk of developing cataracts, glaucoma, and diabetic retinopathy increases with age too. Your optometrist will discuss any age-related vision problems you’re experiencing at your next annual eye exam.
WHAT IS A REFRACTION TEST?
WHAT IS A REFRACTION TEST?1
Your optometrist uses a refraction test to determine your exact eyeglasses prescription. Through showing you a series of lens choices through a device called a phoropter, your optometrist determines the amount of nearsightedness, farsightedness, and/or astigmatism that you have and the lenses needed to correct these vision problems.
WHO CAN WEAR CONTACT LENSES?
WHO CAN WEAR CONTACT LENSES?1
Nearly anyone who needs vision correction can wear contact lenses. Contact lenses can provide vision correction for people with nearsightedness, farsightedness, astigmatism, or a combination of these issues. Finding the perfect lens for you is sometimes a process of trial and error. All of the lens parameters can be finalized only after you’ve worn the successful combination. Schedule an eye exam to talk with your optometrist about whether contact lenses would be a good vision correction option for you.
HOW DOES AN OPTOMETRIST TEST MY EYES?
HOW DOES AN OPTOMETRIST TEST MY EYES?1
An optometrist uses several tests and tools to evaluate your eye health and your vision. Your eye exam usually will include a glaucoma test, a retinal screening, a visual field screening, an extraocular muscle test, and a refraction test. The results of these screenings and tests help your optometrist evaluate your vision and overall eye health.
HOW IS VISION MEASURED?
HOW IS VISION MEASURED?1
Vision is measured through a series of tests performed at an eye exam. Visual acuity is commonly measured by a series of two numbers, the first number representing the distance from which a person can clearly see something, and the second number representing the distance from which a person with normal vision can see that same thing. This measurement is typically obtained during an eye exam by having a person read from an eye chart with various sizes of letters.
HOW DO I KNOW IF MY CHILD NEEDS GLASSES?
HOW DO I KNOW IF MY CHILD NEEDS GLASSES?1
Taking your child to an optometrist for an eye exam is the best way to learn if your child needs glasses. Many children who need glasses aren’t aware that they do. Signs of vision problems in children include sitting too close to the television, squinting, sensitivity to light, difficulty with eye-hand coordination, and avoiding visual activities like reading and drawing. To see if your child needs glasses, schedule your child’s eye exam today.
Vision Care, Personalized for You
High-quality eye care is always at the forefront for our vision experts. Our priority is to ensure that you and your family receive customized, comprehensive eye exams to meet your unique vision needs. Plus, we work with you to determine the best prescription for your lifestyle needs and the most suitable lens options to ensure you get the perfect pair. Whether you have a strong prescription, need a little extra comfort, or are interested in other technologies like progressive or blue light filtering lenses, we will make sure you look and see your best. Make your eye health a priority this season and schedule your eye exam.